The Wrapper Ad may include any number of Tracking URLs to allow campaigns to be served from an InLine response but tracked separately from the Impression. It may also include Tracking elements for separately tracking Linear or NonLinear views or events. The server providing the Wrapper Ad response may not know exactly which creative elements are to be delivered downline in InLine ads; in this case the Wrapper should include placeholders for the maximum set of Creatives that could be played within the Video Player.
Custom Tracking URLs has 2 parameters:
eventThe name of the event to track. The
creativeViewshould always be requested when present.
- Same event can be added multiple times, but each should have unique URI.
urlURI to track various events during playback.
- Same URI can be added multiple times, but each should have unique event.
- URL should have only https protocol.
<Tracking id="custom_1" event="creativeView"><![CDATA[https://mytrackingsolution.com/vregister.php?a=vview&tracking_event=creativeView&idzone=22222&data=abcd]]></Tracking>
Supported Tracking events
Tracking in VAST tag (link) ot VAST wrapper tag (link)
|creativeView||Triggered when the creative is displayed.|
|start||Triggered when the Linear ad starts playing.|
|midpoint||Triggered when the Linear ad reaches the middle point.|
|firstQuartile||Triggered when the Linear ad reaches the first quartile.|
|thirdQuartile||Triggered when the Linear ad reaches the third quartile.|
|complete||Triggered when the Linear ad reaches the end point.|
|mute||Triggered when the Linear ad is muted.|
|unmute||Triggered when the Linear ad is unmuted.|
|pause||Triggered when the Linear ad is paused.|
|rewind||Triggered when the Linear ad is rewinded.|
|resume||Triggered when the Linear ad is resumed.|
|fullscreen||Triggered when the Linear ad is in fullscreen.|
|expand||Triggered when the Linear ad is expanded.|
|collapse||Triggered when the Linear ad is collapsed.|
|acceptInvitation||Triggered when the Linear ad is accepted.|
|close||Triggered when the Linear ad is closed.|